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AI Can Be the Passenger, But We’re Still Driving

AI might give us speed, but humans still determine the direction IBC2026 revealed an interesting discrepancy. AI was difficult to miss across the show floor,…

FiorenzaMellaSeptember 17, 2026

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How to Differentiate Your Technology at Trade Shows

Why real differentiation begins by looking beyond the familiar words There is a curious thing about walking through Amsterdam. To someone visiting for the first…

FiorenzaMellaSeptember 2, 2026

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Communication: From the First Seed to the Next Harvest

How Tom de Ket’s De Graanrepubliek, staged among the grain fields of Groningen, inspired a reflection on the invisible creative process behind communication – and…

FiorenzaMellaAugust 30, 2026

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Communication Is a Build-Up, Not a Penalty

If you want to score at the trade show, start playing long before the doors open The Penalty Problem Penalties can be incredibly…

FiorenzaMellaAugust 20, 2026

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Why the Best Technology Stories Are Never About Technology Alone

The Art of Seeing Differently One of the questions I am asked most often is how my team and I keep finding new…

FiorenzaMellaJune 5, 2026

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What We Share as the 2026 NAB Show Approaches

The Metashow Before the Show Begins Pre-show communication in fast-evolving technology industries, whether through press releases, advertorials or interviews, is largely driven…

FiorenzaMellaApril 3, 2026

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How Spring Renewal Mirrors the Conversations Waiting at NAB

Cracking the Egg Before the Next Trade Show Spring rarely arrives with a manifesto. So why do we feel it before we…

FiorenzaMellaApril 1, 2026

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Discretion, Rhythm and the Real Craft of Public Relations

A Press Release Is Only One Step in the Choreography of PR “Discretion of speech is more than eloquence.” Francis Bacon vs. “Discretion is…

FiorenzaMellaMarch 11, 2026

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Technology and Culture at the SCTE Benelux Event in Delft

An evening where craftsmanship meets connectivity Last night we had the pleasure of attending the SCTE Benelux Dinner in Delft as a proud member of…

FiorenzaMellaFebruary 13, 2026

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Convergence at Scale and Questions of Strategy at ISE

What is the long-term strategic direction? At Integrated Systems Europe in Barcelona, we found ourselves holding cappuccinos and espressos rather than rushing between fleeting encounters.…

FiorenzaMellaFebruary 12, 2026

AI Can Be the Passenger, But We’re Still Driving

How to Differentiate Your Technology at Trade Shows

Communication: From the First Seed to the Next Harvest

Communication Is a Build-Up, Not a Penalty

Why the Best Technology Stories Are Never About Technology Alone

What We Share as the 2026 NAB Show Approaches

How Spring Renewal Mirrors the Conversations Waiting at NAB

Discretion, Rhythm and the Real Craft of Public Relations

Technology and Culture at the SCTE Benelux Event in Delft

Convergence at Scale and Questions of Strategy at ISE

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