FiorenzaMella

Duomo-Milano-multiple-views-content-creation-Spresso-Communications

blog

Why the Best Technology Stories Are Never About Technology Alone

The Art of Seeing Differently One of the questions I am asked most often is how my team and I keep finding new…

FiorenzaMellaJune 5, 2026

VB330-probe-Bridge-technologies-distribution-broadband-streaming

content

Design goes beyond attraction: Why UI works with the brain

The principles of good UI design There is a particular kind of announcement that appears with predictable frequency around trade show season. It…

FiorenzaMellaJune 3, 2026

the-hidden-variable-article-manifold-arkona-TVBEurope-Johannes-Sturm-XpressoCommunications

content

The Unspoken Barrier: Why Fear Still Holds Back IP Adoption

By Johannes Sturm, co-founder manifold technologies GmbH The industry has been talking about the transition to IP production for over a decade. But…

FiorenzaMellaJune 2, 2026

nab2026-bridge-technologies-nep-platform-grasvalley-blackmagic-riedel-xpressocommunications

content

Where the cool kids congregated at NAB 2026

The Bridge Booth in Las Vegas In this roundup of our time at NAB, we discuss: How the Bridge Booth became a hub for professionals…

FiorenzaMellaMay 7, 2026

NAB-2026-arkona-manifold-NEP-platform-IP-production-xpressocommunications

content

Arkona and manifold Turned Momentum into Deployment at NAB 2026

where IP becomes practice From vision to deployment arkona and manifold validate software-defined IP production at scale There are trade shows that feel…

FiorenzaMellaApril 30, 2026

Bridge-technologies-SDI- IP-Production-article-xpressocommunications-inbroadcast

content

Bridge Technologies on SDI to IP in Production

Who's Making the Leap, Who's Holding Back, and Why Not every facility is ready to go all-IP, and that’s OK The broadcast industry is…

FiorenzaMellaApril 28, 2026

When-gimmick-becomes-technology-innovation-proton-article-minicam-3D

content

How to annoy an audience. And how to impress them.

Why audiences now notice every flaw and only reward creativity that goes beyond technical perfection Spoilt audiences Audiences are increasingly spoilt. Advances…

FiorenzaMellaApril 16, 2026