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AI Can Be the Passenger, But We’re Still Driving

AI might give us speed, but humans still determine the direction IBC2026 revealed an interesting discrepancy. AI was difficult to miss across the show floor,…
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How to Differentiate Your Technology at Trade Shows

Why real differentiation begins by looking beyond the familiar words There is a curious thing about walking through Amsterdam. To someone visiting for the first…
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Communication: From the First Seed to the Next Harvest

How Tom de Ket’s De Graanrepubliek, staged among the grain fields of Groningen, inspired a reflection on the invisible creative process behind communication – and…
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Communication Is a Build-Up, Not a Penalty

  If you want to score at the trade show, start playing long before the doors open   The Penalty Problem Penalties can be incredibly…