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Is Technology Neutral?

The nature of expertise In June, we sent our content creator and account manager Jess McMurray to ‘The Future of Television Production’; a seminar event…

FiorenzaMellaJuly 23, 2019

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How Technology and People deliver Knowledge

Our BridgEvent experience Technology evolves at a mile a minute. Psychology and physiology are a little slower. So what does that mean for the way…

FiorenzaMellaJune 21, 2019

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How Remote Working Maintains a Far More Global Reach

Digital Nomads in PR & Content Marketing by Jess McMurray I think it’s fair to say that most of us in the technology industry genuinely…

FiorenzaMellaMay 7, 2019

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Serendipity at Trade Shows

How much room is there for luck on the path to success? Serendipity played a key role in our story at NAB We all…

FiorenzaMellaApril 18, 2019

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How many NABs have you been to now?

NAB may change, but I’m still here! NAB rolls around yet again, and this year it seems I’ve heard the same question more than ever:…

FiorenzaMellaApril 1, 2019

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The technology market is the market most ripe for ‘Marketing Revolution’

It takes time to gain visibility and trust. It takes time to build reputation. Earlier this year, marketing guru Mark Schaefer published his…

FiorenzaMellaMarch 8, 2019

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What role might AI play in PR in the future?

Can computers really be creative? Xpresso is back from IBC and after a period of post-show recovery (much needed) we’re fired up about the fantastic…

FiorenzaMellaOctober 8, 2018

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How Well Don’t You Know Your Market?

How big is the gap between what you know and what you need to know about your clients? Mind the gap You may…

FiorenzaMellaMarch 1, 2018

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What Marketing Strategy Are You Going to Cook up Next?

A little food for thought It’s a heavy night in the kitchen, orders are piling up faster than the dishes in the sink. ‘Chef, I…

FiorenzaMellaJanuary 20, 2018

Is Technology Neutral?

How Technology and People deliver Knowledge

How Remote Working Maintains a Far More Global Reach

Serendipity at Trade Shows

How many NABs have you been to now?

The technology market is the market most ripe for ‘Marketing Revolution’

What role might AI play in PR in the future?

How Well Don’t You Know Your Market?

What Marketing Strategy Are You Going to Cook up Next?

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