blog | PR and Content Marketing Agency - Part 6

Technological-open-mindset

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Technical Knowledge or Technological Mindset?

The Beating Pulse of Technology in Communications Blog by Jess McMurray and Fiorenza Mella What matters more in technological fields: technical knowledge or…

FiorenzaMellaNovember 11, 2019

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The Psychology Behind Business Recognition

In business, external validation isn’t just… valid – it’s essential Concepts of internal and external validation In psychological literature, there is a great…

FiorenzaMellaSeptember 8, 2019

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Xpresso Communications Awarded Best International Full-Service Marketing Communications Company

Fusion of the human and technology side constitutes key point of differentiation Press Release Leiden, The Netherlands _ 2nd September 2019 Xpresso Communications…

FiorenzaMellaSeptember 2, 2019

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Is Technology Neutral?

Is Technology Neutral? The nature of expertise Blog In June, we sent our content creator and account manager Jess McMurray to ‘The Future of…

FiorenzaMellaJuly 23, 2019

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How Technology and People deliver Knowledge

Our BridgEvent experience Technology evolves at a mile a minute. Psychology and physiology are a little slower. So what does that mean for the way…

FiorenzaMellaJune 21, 2019

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How Remote Working Maintains a Far More Global Reach

Digital Nomads in PR & Content Marketing by Jess McMurray I think it’s fair to say that most of us in the technology industry genuinely…

FiorenzaMellaMay 7, 2019

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Serendipity at Trade Shows

How much room is there for luck on the path to success? Serendipity played a key role in our story at NAB We all…

FiorenzaMellaApril 18, 2019

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How many NABs have you been to now?

NAB may change, but I’m still here! NAB rolls around yet again, and this year it seems I’ve heard the same question more than ever:…

FiorenzaMellaApril 1, 2019

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The technology market is the market most ripe for ‘Marketing Revolution’

It takes time to gain visibility and trust. It takes time to build reputation. Earlier this year, marketing guru Mark Schaefer published his…

FiorenzaMellaMarch 8, 2019

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What role might AI play in PR in the future?

Can computers really be creative? Xpresso is back from IBC and after a period of post-show recovery (much needed) we’re fired up about the…

FiorenzaMellaOctober 8, 2018