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    When Time and Space Converge in Communications
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    When Time and Space Converge in Communications PR-Marketing-communications-with-direction-purpose-happy-new-year-blog-xpressocommunications-photo-fiorenza-mellablog

    When Time and Space Converge in Communications

    Moving by direction, not by deadlines   Live your life by a compass, not a clock. Erica Jong If there is one idea that defined…
    FiorenzaMellaDecember 29, 2025
    Where Time Slows and Ideas Travel. Warm holiday wishes. Seasons-wishes-christams-happy-new-year-time-space-ideas-Xpresso-Communicationsblog

    Where Time Slows and Ideas Travel. Warm holiday wishes.

        “Time is not a movement in space. Space is a movement in time.” Frederick Lenz  Guided by this idea, we at Xpresso Communications, see conceiving…
    FiorenzaMellaDecember 19, 2025
    When Conversations Go beyond Technology at Shows ibc-2025-technology-people-story-xpressocommunicationsblogcontent

    When Conversations Go beyond Technology at Shows

    article covered by SCTE  Journal Is IBC a technology show, or a business show? It’s a question that gets harder to answer every year. The…
    FiorenzaMellaDecember 18, 2025
    Dear [First Name], Your Email Says More Than You Think Spam-creativity-repetition-flamenco-dance-xpressocommunicationsblog

    Dear [First Name], Your Email Says More Than You Think

    A reflection on spam, tone, and the illusion of connection    “That which is static and repetitive is boring. That which is dynamic and random…
    FiorenzaMellaNovember 11, 2025
    The Unseen Engine: The Hidden Role of PR in the Technology Industry scte-article-hideen-role-PR-technology-industryblog

    The Unseen Engine: The Hidden Role of PR in the Technology Industry

    Xpresso Communications on the unseen strategies that transform visibility into influence and influence into opportunityBy Fiorenza Mella and Jess McMurray   Article covered by SCTE…
    FiorenzaMellaOctober 14, 2025
    Bridge Technologies Turned Its Booth into a Technology Hub IBC-2025-Bridge-technologies-technology-hub-xpresso-communications-tvtech-award-blogblog

    Bridge Technologies Turned Its Booth into a Technology Hub

    At IBC 2025 the Bridge booth was vibrant! What was once a simple meeting point has now evolved into a technology hub: a lively gathering…
    FiorenzaMellaOctober 10, 2025
    Silence does not sell. Too much noise only disturbs. Silence-does-not-sell-communication-before-during-after-tradeshows-xpressocommunicationsblogcontent

    Silence does not sell. Too much noise only disturbs.

    How to communicate before, during and after tradeshows   At IBC (and other tradeshows), every company wishes to attract potential buyers, system integrators, existing customers,…
    FiorenzaMellaAugust 27, 2025
    Entanglement in Communication at IBCShow amsterdam-IBCshow-entanglement-content-canal-meaning-content-creatorsblog

    Entanglement in Communication at IBCShow

      When Canals Become Currents of Meaning Amsterdam is a city defined by water. Its canals may appear as separate, winding paths, but each is…
    FiorenzaMellaAugust 22, 2025
    Are you going to introduce game-changing solutions at IBC? introduce-game-changing-solutions-at IBC?blog

    Are you going to introduce game-changing solutions at IBC?

    Are you a technology game changer?   If you have created a groundbreaking technology You want game-changing communicators! Before, during, after IBC! Connect! https://www.youtube.com/shorts/Or8M--32qcQ
    FiorenzaMellaAugust 13, 2025
    The Beat of Connection: From Kamasi Washington to Trade Shows The-Beat-of Connection-Kamasi- Washington-Trade Shows-NAB-IBCblog

    The Beat of Connection: From Kamasi Washington to Trade Shows

        What a concert reveals about the enduring value of in-person experiences   From the balcony of Amsterdam’s Paradiso, there are few distractions. You're…
    FiorenzaMellaMay 9, 2025
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