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What We Share as the 2026 NAB Show Approaches

The Metashow Before the Show Begins Pre-show communication in fast-evolving technology industries, whether through press releases, advertorials or interviews, is largely driven…

FiorenzaMellaApril 3, 2026

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How Spring Renewal Mirrors the Conversations Waiting at NAB

Cracking the Egg Before the Next Trade Show Spring rarely arrives with a manifesto. So why do we feel it before we…

FiorenzaMellaApril 1, 2026

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Discretion, Rhythm and the Real Craft of Public Relations

A Press Release Is Only One Step in the Choreography of PR “Discretion of speech is more than eloquence.” Francis Bacon vs. “Discretion is…

FiorenzaMellaMarch 11, 2026

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Technology and Culture at the SCTE Benelux Event in Delft

An evening where craftsmanship meets connectivity Last night we had the pleasure of attending the SCTE Benelux Dinner in Delft as a proud member of…

FiorenzaMellaFebruary 13, 2026

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Convergence at Scale and Questions of Strategy at ISE

What is the long-term strategic direction? At Integrated Systems Europe in Barcelona, we found ourselves holding cappuccinos and espressos rather than rushing between fleeting encounters.…

FiorenzaMellaFebruary 12, 2026

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When Time and Space Converge in Communications

Moving by direction, not by deadlines Live your life by a compass, not a clock. Erica Jong If there is one idea that defined…

FiorenzaMellaDecember 29, 2025

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Where Time Slows and Ideas Travel. Warm holiday wishes.

“Time is not a movement in space. Space is a movement in time.” Frederick Lenz Guided by this idea, we at Xpresso Communications, see conceiving…

FiorenzaMellaDecember 19, 2025

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When Conversations Go beyond Technology at Shows

article covered by SCTE Journal Is IBC a technology show, or a business show? It’s a question that gets harder to answer every year. The…

FiorenzaMellaDecember 18, 2025

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Dear [First Name], Your Email Says More Than You Think

A reflection on spam, tone, and the illusion of connection “That which is static and repetitive is boring. That which is dynamic and random…

FiorenzaMellaNovember 11, 2025

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The Unseen Engine: The Hidden Role of PR in the Technology Industry

Xpresso Communications on the unseen strategies that transform visibility into influence and influence into opportunityBy Fiorenza Mella and Jess McMurray Article covered by SCTE…

FiorenzaMellaOctober 14, 2025

What We Share as the 2026 NAB Show Approaches

How Spring Renewal Mirrors the Conversations Waiting at NAB

Discretion, Rhythm and the Real Craft of Public Relations

Technology and Culture at the SCTE Benelux Event in Delft

Convergence at Scale and Questions of Strategy at ISE

Where Time Slows and Ideas Travel. Warm holiday wishes.

When Conversations Go beyond Technology at Shows

Dear [First Name], Your Email Says More Than You Think

The Unseen Engine: The Hidden Role of PR in the Technology Industry

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