FiorenzaMella

bridgetechnologies-svgeurope-article-technology-broadcastproduction-dec2024-xpressocommunications-ghostwriting

content

Bridge Technologies on the democratisation of production

Article covered by SVGEurope The Democratisation of Production For decades, the world of broadcast production has been shaped by a predictable rule: bigger budgets…

FiorenzaMellaJanuary 13, 2025

2025-new-marketing-world-mark-schaeffer-values-relevant-xpresso-communications

blog

A Brave New World of Marketing?

The only certainty is change… The world is changing. And always has been. But in recent years, the rapid rise of new technologies—particularly artificial intelligence—has…

FiorenzaMellaJanuary 2, 2025

blog

Brand Differentiation vs Product Differentiation

Communicate who you are first, and the rest will follow There are 171,146 words in the English language. Why aren’t we using them? In…

FiorenzaMellaNovember 18, 2024

Chestmut-legacy-modern-marketing-xpressocommunications-photo-fiorenza-mella

blog

The Chestnut Legacy in Modern Marketing

How to Harvest Success in Marketing Communications At Xpresso, we are always fascinated by metaphors to illustrate any concept we write about. Even complex…

FiorenzaMellaOctober 23, 2024

content

How Bridge Technologies will talk about its products in the future

Walking the walk and talking the talk Difficult to believe that two weeks have passed already since the end of IBC2024. Of course, it’s now…

FiorenzaMellaOctober 4, 2024

blog

Are you Making a Changeover to External Communications?

Outsourcing your PR & Marketing Communications Imagine the following client call: Client: “Hi there, I was wondering if you could help me, there seems…

FiorenzaMellaSeptember 7, 2024

content

Happy Birthday to Bridge Technologies at IBC Show

They’ll be making IBC 2024 a party to remember Looking back and looking forward 20 years ago, four young men with a glint in…

FiorenzaMellaSeptember 3, 2024

blog

Is Generative AI part of your Communication Strategies?

Leveraging its strengths whilst avoiding its pitfalls The need to go beyond general When you think about human/computer collaborations, what springs to mind? A…

FiorenzaMellaAugust 30, 2024

content

Sustainability in the Media & Entertainment Industry

Bridge Technologies was interviewed by Digital Studio India How are you adapting to green technology? As a Norwegian company, the concept of sustainability is baked…

FiorenzaMellaAugust 5, 2024

Case Studies

How PR Can Support the International Launch of a Technology Startup

Case Study: PROTON Camera Innovations GmbH PROTON – a new entrant in the field of miniature cameras – leverages its team’s extensive experience…

FiorenzaMellaMay 8, 2024

Bridge Technologies on the democratisation of production

A Brave New World of Marketing?

Brand Differentiation vs Product Differentiation

How Bridge Technologies will talk about its products in the future

Are you Making a Changeover to External Communications?

Happy Birthday to Bridge Technologies at IBC Show

Is Generative AI part of your Communication Strategies?

Sustainability in the Media & Entertainment Industry

How PR Can Support the International Launch of a Technology Startup

Xpresso Communications

Content Marketing for Technology Innovators

Are you an innovator ?

Privacy Policy
Terms of Service