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A Brave New World of Marketing?

The only certainty is change… The world is changing. And always has been. But in recent years, the rapid rise of new technologies—particularly artificial intelligence—has…

FiorenzaMellaJanuary 2, 2025

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Wishing You a Joyful Holiday Season Guided by Timeless Values

As we enter the season of giving, we are reminded of Oseibo, the Japanese tradition of expressing gratitude through thoughtful gestures, reflecting…

FiorenzaMellaDecember 16, 2024

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Proton to Launch World’s Smallest 4K Broadcast Camera at Hamburg Open

Sets New Standards in Resolution, Size, and Accessibility Garbsen, Germany — 9 December 2024 Proton Camera Innovations, a German pioneer in miniaturised camera…

FiorenzaMellaDecember 9, 2024

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Brand Differentiation vs Product Differentiation

Communicate who you are first, and the rest will follow There are 171,146 words in the English language. Why aren’t we using them? In…

FiorenzaMellaNovember 18, 2024

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The Chestnut Legacy in Modern Marketing

How to Harvest Success in Marketing Communications At Xpresso, we are always fascinated by metaphors to illustrate any concept we write about. Even complex…

FiorenzaMellaOctober 23, 2024

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Hybrid Broadcast Networks — Can the Chimera be tamed?

Article published by SATNews By Simen K. Frostad, Chairman at Bridge Technologies In Greek legend, a Chimera is a fire-breathing monster with the head…

FiorenzaMellaOctober 6, 2024

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How Bridge Technologies will talk about its products in the future

Walking the walk and talking the talk Difficult to believe that two weeks have passed already since the end of IBC2024. Of course, it’s now…

FiorenzaMellaOctober 4, 2024

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Are you Making a Changeover to External Communications?

Outsourcing your PR & Marketing Communications Imagine the following client call: Client: “Hi there, I was wondering if you could help me, there seems…

FiorenzaMellaSeptember 7, 2024

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Happy Birthday to Bridge Technologies at IBC Show

They’ll be making IBC 2024 a party to remember Looking back and looking forward 20 years ago, four young men with a glint in…

FiorenzaMellaSeptember 3, 2024

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Is Generative AI part of your Communication Strategies?

Leveraging its strengths whilst avoiding its pitfalls The need to go beyond general When you think about human/computer collaborations, what springs to mind? A…

FiorenzaMellaAugust 30, 2024

A Brave New World of Marketing?

Wishing You a Joyful Holiday Season Guided by Timeless Values

Proton to Launch World’s Smallest 4K Broadcast Camera at Hamburg Open

Brand Differentiation vs Product Differentiation

Hybrid Broadcast Networks — Can the Chimera be tamed?

How Bridge Technologies will talk about its products in the future

Are you Making a Changeover to External Communications?

Happy Birthday to Bridge Technologies at IBC Show

Is Generative AI part of your Communication Strategies?

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