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Why ‘open-minded’ isn’t just another business buzz word

Why ‘open-minded’ isn’t just another business buzz word Have you ever heard the saying (generally attributed to Einstein): “Make sure your mind isn’t so open…

FiorenzaMellaSeptember 21, 2021

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The importance of authenticity in marketing

and its core importance to effective communication The fake world of authenticity The term ‘authentic’ is a term that is bandied about in marketing all…

FiorenzaMellaJuly 30, 2021

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Do B2B Technology Companies Need Brand Love?

Do B2B Technology Companies Need Brand Love? Should they want it, and how can they get it? Within marketing, the holy grail of practice has…

FiorenzaMellaApril 30, 2021

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Trees and Technology: Not as Nutty as You’d Think

Trees and Technology: Not as Nutty as You’d Think A picture paints a thousand words… unless it’s yet another picture of blue triangles One…

FiorenzaMellaMarch 22, 2021

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Why Good Recruitment is Far More Than Just a Job Advert

How to recruit more women in the field of broadcast engineering The issue of how to attract women to the STEM industries is complex,…

FiorenzaMellaMarch 1, 2021

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Do Digital Sheep Dream of Greener Pastures?

Do Digital Sheep Dream of Greener Pastures? Do you remember the days when the internet felt big? BLOG Some of us in the…

FiorenzaMellaFebruary 22, 2021

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EU Business Interviews Fiorenza Mella About Reaching New Decision Makers

Reaching New Decision Makers Based in The Netherlands, Xpresso Communications benefits form having an experienced and knowledgeable expert leading the way. Recently, we caught…

FiorenzaMellaFebruary 22, 2021