Content creation that develops brand loyalty
Leiden, The Netherlands _ 8 December, 2022
Xpresso Communications – an international Content Marketing firm operating out of Leiden (NL) – is proud to announce that it has been awarded the title of ‘Most Trusted International Tech Digital Media Agency’ located in The Netherlands.
The award was granted by Corporate Vision’s Media Innovator awards programme, which ensures that every company is thoroughly researched and receives nominations on a meritocratic basis. The awards programme evaluates businesses, enterprises and professionals in print media, broadcasting and social media.
“Media is a highly captivating and transformative industry that plays a significant role in global communication. It is an immense source of knowledge and maintains an important influence in the way it shapes society and corporate market trends. The Media Innovator Awards 2022 are important in recognising those who showed their hard work by innovating in this field”, said Kathryn Hall, Co-Founder and Marketing & Creative Director at AI Global Media.
Representing technology firms across the globe in the field of broadcast and other technology industries, Xpresso Communications maintains an international employee basis that excels in providing a complete B2B Marketing Communications strategy that integrates several disciplines, includes constant research to maintain a deep understanding of underpinning technologies, and which grounds its approach in the study of audiences and content delivery platforms to achieve the best outreach. Crucial to Xpresso’s success is the balance it maintains between technical understanding and brand-building, and a content creation process which focuses on the development of brand loyalty. Fiorenza Mella – CEO of Xpresso – believes it is the careful combination of these elements that contributed to their nomination and eventual win:
“We cover the whole chain of content marketing – from strategy and creation to delivery, making sure that our customers get covered and discovered by targeted audiences – whether that be trade press, users or potential clients. But it is not the idea of exposure for exposure’s sake which drives us; we believe in communication for its societal value – for sharing, enriching and multiplying knowledge without necessary personal gain. Through this, we achieve something far more significant, both for our clients – in the form of reputational benefits, and for the industry as a whole. Thoughtful and considered writing, writing that isn’t afraid to share ideas, express emotions and seek connection, is the mark of an effective communications strategy. Not every piece of content needs to be about a product or a company: it needs to be about an audience – about what they need, want and value. It’s about setting a base of trust and connection, and developing the start of an ongoing relationship”.
Xpresso pride themselves not only on their ability to make detail-heavy technological products accessible to non-technical decision makers and foster genuine connections between clients and customers, but also to confer real strategic advantage by making the process of outsourcing communications truly efficient.
Commenting further on the company’s philosophy, senior content strategist Jess McMurray said: “Metrics remain important, and we’re mindful of that. But the goalposts for how that is achieved are constantly moving as search engines change their algorithms. Ultimately, crafting meaningful, native content is the only real way to keep eyes on your company”. She continued: “At Xpresso we maintain a dynamic approach to dealing with this, creating a content ecosystem that becomes agile; which keeps alive and moving – meeting the shifting content ‘formalities’ commanded by Google, but always prioritising meaning and connection first and foremost”.
Further information on Xpresso Communications and its services is available at https://www.xpressocommunications.com/
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About Xpresso Communications
Content marketing experts and communications strategists who work with leading companies in Broadcast and technology industries to make their online presence and customer experiences remarkable. Many innovative brands rely on us to solve communications problems, engage with new audiences and improve their international visibility. We create a wide variety of content including press announcements, blogs, articles, applied technology pieces, tutorials, case studies, award entries and so on – all with the goal of supporting your sales and business development initiatives.
The Xpresso Communications team comprises senior communications strategists, digital marketing experts, senior writers with deep experience in technology content, content marketing, social media, brand building and business development.
About Media Innovator Awards
Corporate Vision’s Media Innovator Awards is organised by AI Global Media, a B2B digital publishing group founded in 2010. The group currently has 10+ brands within its portfolio that include luxury lifestyle, construction, healthcare and small business focused publications. AI Global Media is dedicated to delivering content you can trust.
