When focus on innovation inspires content strategies
Press Release
Leiden, The Netherlands _ 1st October, 2021
Xpresso Communications – an international Communications and PR firm operating out of Leiden (NL) – is proud to announce that it has been awarded the title of ‘Most Innovative Content Creation Agency’ located in The Netherlands.
The award was granted by the EU Business News’ award programme which ensures that every company is thoroughly researched and receives nominations on a meritocratic basis.
“The EU is a vital and exciting region defined by innovation and client-centricity, with businesses that are truly the harbingers of greater global change. Naturally, EU Business News aims to provide a thorough overview of the world of European business – companies that are driving best practice, and exceeding every expectation, to find out how they are achieving extraordinary success. As the Benelux region (Belgium, The Netherlands and Luxembourg) continues to prosper through difficult times, we aim to recognise those industrious individuals and firms that have gone above and beyond in excelling within their sector by providing outstanding services”. said Jane Henderson, Director at AI Global Media.
Representing technology firms across the globe in the field of Broadcast and electronic media technologies, Xpresso maintains an international employee basis that excels in crafting creative content which is based upon maintaining a deep understanding of underpinning technologies, but which seeks to highlight fundamental business benefits and focuses on developing a core human connection with audiences – an approach that CEO Fiorenza Mella believes was key in contributing to their nomination and eventual win:
Fiorenza Mella
“In a funny way, going back to basics and the core of what matters to people constitutes a game-changing innovation in this day and age. Being human in a technology-driven world is a revolutionary act; our innovation comes from finding a way to make complex technologies intelligible and meaningful, and communicate in a way that truly resonates with people”, said Founder and CEO Fiorenza Mella. “That involves a daily commitment to researching and decoding information, keeping up to date with technology enhancement and converting data into meaningful words. Being innovative means being on the move and continuously exploring the depth of messages whilst seeking the best way to convey the message to a broad audience. Being selected on the basis of factual performance makes us proud for the recognition of our belief in our philosophy”.
Xpresso pride themselves not only on their ability to make detail-heavy technological products accessible to non-technical decision makers and foster genuine connections between clients and customers, but also to confer real strategic advantage by making the process of outsourcing communications truly efficient.
Jess McMurray
“The biggest challenge has been to develop both individual content and a wider, coherent strategy for clients to accomodate the shifting communications paradigms that have been an inevitable result of the events of the last two years. With significantly lower in-person contact and significantly more online ‘noise‘, it’s vital that both the form and style of what we deliver catches the attention of its audience; aestheticlly, intellectually and emotionally. It’s here where our ability to innovate and think creativily has really yielded results“, added Jess McMurray, senior content strategist at Xpresso Communications.
The Benelux Business Awards aim to ‘promote award worthy contributions to the economic growth of local, regional, national and international markets’, and reward their roles as ‘beacons of economic hope and prosperity’.
Further information on Xpresso Communications and its services is available at https://www.xpressocommunications.com/
# # #
About Xpresso Communications
A PR and digital marketing company providing B2B integrated communications campaigns that deliver brand awareness, international visibility and company growth to vendors in the media, broadcast, ProAV and other technology-centred markets.
Headquartered in The Netherlands, the company has operations in New York and across Europe from Cologne, London, Bucharest and Paris to Milan. We are content specialists who make our customers’ digital marketing and customer experiences remarkable.
We create a wide variety of content including press announcements, blog posts, articles, applied technology pieces, tutorials, case studies, awards entries and so on – all with the goal of supporting your sales and business development initiatives.
The Xpresso Communications team comprises senior communications strategists, digital marketing experts, senior writers with deep experience in technology content, content marketing, social media, brand building and business development.
Xpresso is a proud SCTE member.
About EU Business News
More than just a magazine, EU Business News also boasts an informative newsletter, a regularly updated website and a myriad of awards programmes, which are designed to showcase business excellence across this vibrant region.
Circulated to 100,000 C-suite executives and leading decision makers in EU countries – as well as countries that have free trade agreements with the EU, including Canada – EU Business News acts as a vital tool to ensure you keep up with the latest market developments.
Acting as testament to this statement, 80% of our readers are EU businesses that are seeking to stay at the forefront of the latest developments on the continent.
