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Brand Differentiation vs Product Differentiation

Communicate who you are first, and the rest will follow There are 171,146 words in the English language. Why aren’t we using them? In…

FiorenzaMellaNovember 18, 2024

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The Chestnut Legacy in Modern Marketing

How to Harvest Success in Marketing Communications At Xpresso, we are always fascinated by metaphors to illustrate any concept we write about. Even complex…

FiorenzaMellaOctober 23, 2024

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Hybrid Broadcast Networks — Can the Chimera be tamed?

Article published by SATNews By Simen K. Frostad, Chairman at Bridge Technologies In Greek legend, a Chimera is a fire-breathing monster with the head…

FiorenzaMellaOctober 6, 2024

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How Bridge Technologies will talk about its products in the future

Walking the walk and talking the talk Difficult to believe that two weeks have passed already since the end of IBC2024. Of course, it’s now…

FiorenzaMellaOctober 4, 2024

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Bridge Technologies joins RAVENNA Partner Community

Press Release 23 September 2024 In the wake of a highly successful IBC show in Amsterdam, Lawo, developer of the RAVENNA audio-over-IP…

FiorenzaMellaSeptember 23, 2024

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Are you Making a Changeover to External Communications?

Outsourcing your PR & Marketing Communications Imagine the following client call: Client: “Hi there, I was wondering if you could help me, there seems…

FiorenzaMellaSeptember 7, 2024

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Bridge Technologies Announce ORION-CONVERT™ Integration at IBC 2024

New integration will revolutionise colour production workflows Press Release OSLO, Norway — 6 September 2024 Bridge Technologies – experts in the field…

FiorenzaMellaSeptember 6, 2024