FiorenzaMella

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Serendipity at Trade Shows

How much room is there for luck on the path to success? Serendipity played a key role in our story at NAB We all…

FiorenzaMellaApril 18, 2019

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How many NABs have you been to now?

NAB may change, but I’m still here! NAB rolls around yet again, and this year it seems I’ve heard the same question more than ever:…

FiorenzaMellaApril 1, 2019

The-Technology-Market-is-the-most-ripe-for-Marketing-Rebellion

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The technology market is the market most ripe for ‘Marketing Revolution’

It takes time to gain visibility and trust. It takes time to build reputation. Earlier this year, marketing guru Mark Schaefer published his…

FiorenzaMellaMarch 8, 2019

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What role might AI play in PR in the future?

Can computers really be creative? Xpresso is back from IBC and after a period of post-show recovery (much needed) we’re fired up about the fantastic…

FiorenzaMellaOctober 8, 2018

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How Well Don’t You Know Your Market?

Mind the gap You may have heard of the Dunning-Kruger curve. If you haven’t, then you’ve perhaps heard Donald Rumsfeld’s somewhat mystifying attempt to express…

FiorenzaMellaMarch 1, 2018

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What Marketing Strategy Are You Going to Cook up Next?

A little food for thought It’s a heavy night in the kitchen, orders are piling up faster than the dishes in the sink. ‘Chef, I…

FiorenzaMellaJanuary 20, 2018

FiorenzaMella

Serendipity at Trade Shows

How many NABs have you been to now?

The technology market is the market most ripe for ‘Marketing Revolution’

What role might AI play in PR in the future?

How Well Don’t You Know Your Market?

What Marketing Strategy Are You Going to Cook up Next?

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