Case Study: SATNews
Who:
SatNews are not only the leading provider of industry news in the field of satellite; both commercial and military, but are also the coordinators of some of the industry’s largest symposiums and tradeshows.
What:
With a very short lead time, Xpresso were tasked with promoting two of SatNews’ largest shows, not only raising awareness but driving direct traffic to the website and securing attendance conversions.
How:
Xpresso delivered a high-volume social media campaign across Twitter and LinkedIn, which included:
- Reaching out directly to show speakers in order to obtain unique soundbites and insights, which were then used in the campaign to reinforce the authority and prestige of the event.
- Designing a slick, consistent aesthetic for posts that reinforced brand identity and recognition.
- Using a range of social media tools to identify and target relevant audiences, and reinforcing these with paid campaigns where suitable.
- Providing comprehensive metrics and feedback to SatNews in order to show where investment went, the results it achieved, and the areas that could be improved for future attendance.
Result:
Click-through conversion from social media leads was higher than any previous SatNews campaign, and both events achieved attendance targets. Engagement of speakers and promotion of their individual voices also helped to foster even greater goodwill between industry experts and SatNews.
“The Xpresso team achieved amazing results through an autonomous and efficient modus operandi. I could see the daily increase of followers and interactions on social media which attracted qualified speakers, sponsors and visitors. Outsourcing tasks to professionals allows for a sharper focus on your business”. Silvano Payne, Founder SATNews.
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