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Brand Differentiation vs Product Differentiation

  Communicate who you are first, and the rest will follow There are 171,146 words in the English language. Why aren’t we using them? In…
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The Chestnut Legacy in Modern Marketing

  How to Harvest Success in Marketing Communications At Xpresso, we are always fascinated by metaphors to illustrate any concept we write about.  Even complex…
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Are you Making a Changeover to External Communications?

Outsourcing your PR & Marketing Communications   Imagine the following client call: Client: “Hi there, I was wondering if you could help me, there seems…
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Is Generative AI part of your Communication Strategies?

Leveraging its strengths whilst avoiding its pitfalls   The need to go beyond general When you think about human/computer collaborations, what springs to mind? A…