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A Brave New World of Marketing?

The only certainty is change… The world is changing. And always has been. But in recent years, the rapid rise of new technologies—particularly artificial intelligence—has…
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Wishing You a Joyful Holiday Season Guided by Timeless Values

      As we enter the season of giving, we are reminded of Oseibo, the Japanese tradition of expressing gratitude through thoughtful gestures, reflecting…
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Brand Differentiation vs Product Differentiation

  Communicate who you are first, and the rest will follow There are 171,146 words in the English language. Why aren’t we using them? In…
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The Chestnut Legacy in Modern Marketing

  How to Harvest Success in Marketing Communications At Xpresso, we are always fascinated by metaphors to illustrate any concept we write about.  Even complex…