scalable IP streaming solutions for diverse applications
Press Release
Sioux Falls, USA — 18 March 2025
Alongside advancements in orchestration, monitoring and distribution, Sencore, a leading provider of broadcast and media technology solutions, will be showcasing its latest advancements in IP streaming, IP production, and commercial video distribution at NAB 2025 (Booth W2301). As broadcasters and AV professionals transition to IP-based workflows and hybrid infrastructures, Sencore continues to develop cutting-edge solutions that deliver efficiency, reliability, and adaptability across a variety of operational contexts.
Seamless, scalable IP streaming
Forming part of the wider Centra platform, which includes orchestration, management and linear content scheduling, Sencore’s core functionality – Centra Gateway – facilitates the reception, transmission and conversion of internet protocols for optimized distribution of video, including RIST, SRT, Zixi, and HLS, along with MPEG over IP. Leveraging public internet connections and SRT as a cost-effective alternative to satellite and fibre-based content delivery, Sencore combines the flexibility of its Centra platform with powerful edge devices like the SCP 2110, Impulse, and Omnihub, to deliver secure, low-latency transmission of live and on-demand content over unmanaged networks, allowing broadcasters to rapidly deploy and manage IP-based distribution networks without the cost and complexity of traditional infrastructure. This flexible approach allows for real-time monitoring, adaptive content routing, and seamless integration with existing OTT and IPTV ecosystems.
Expanding on its commitment to next-generation streaming, Sencore is introducing a comprehensive OTT workflow package. This modular solution integrates core transcoding, packaging, and caching functionality, offering a scalable architecture that supports on-premises, cloud-based, or fully managed OTT workflows. By combining enterprise-grade hardware with state-of-the-art software, Sencore ensures that customers can optimise costs while maintaining the highest quality video delivery.
Extensive IP production capabilities
With IP production workflows becoming increasingly complex, Sencore is enhancing its toolset to support remote, distributed, and hybrid production environments. The latest updates to its IP production solution – the VB440 – deliver an extensive suite of real-time monitoring and control features accessible via web browser, providing seamless access for both engineers and creatives—from any location and on any device.
Pushing the bounds of what can be achieved with minimal equipment and infrastructure, new features, standards, tools and capacity upgrades are constantly being added to the VB440, and visitors to the Sencore booth will be able to deep-dive into the remarkable capabilities of this unique IP production tool. Recent additions on show include advanced speaker control tools for managing and monitoring audio across distributed production environments, alongside expanded support for the IPMX standard—ensuring interoperability across broadcast and AV workflows. API improvements further enhance automation and integration, enabling streamlined control over every aspect of the production chain. Whether for live event production, remote collaboration, or large-scale broadcast operations, Sencore’s IP solutions provide the reliability and precision required in today’s demanding media landscape.
Targeted hospitality solutions for diverse applications
Sencore continues to refine its commercial headend solutions to meet the needs of hospitality and corporate video networks. The Omnihub platform offers a dense, modular solution for RF and IP reception, transcoding, encryption, modulation, and IP transmission—delivering flexible video distribution for hotels, stadiums, cruise ships, bars, and multi-dwelling units (MDUs).
Recognizing the varied demands of different operational environments, Sencore is introducing dedicated solution packages built around the Omnihub platform, which facilitate straight-forward, easy and dense multi-channel encoding, signal reception and digital turn around, whether that be to convert internet-based video services into local IP networks for seamless redistribution, enable over-the-air content to be packaged and distributed as OTT streams, provide scalable transcoding for content optimisation on different devices and network conditions, or simplify content security and distribution.
By delivering solutions tailored to these specific challenges, Sencore empowers businesses to deploy cost-effective, high-performance video networks that enhance the customer experience while simplifying operations.
Speaking ahead of NAB 2025, Chad Hassler, VP of Broadcast at Sencore, commented: “The future of media and AV undeniably lies in IP, and Sencore is proud to be at the forefront of that transition. But IP is not one-size-fits-all, and not every broadcaster or AV professional operates in a fully IP-native environment yet. The reality is that organisations of all sizes—whether in broadcast, corporate AV, hospitality, or beyond—need solutions that support hybrid and transitional workflows. At NAB 2025, visitors will see firsthand how Sencore delivers not just the tools for the future, but also the flexibility and expertise to bridge the gap between traditional and next-generation video delivery.”
For more information about Sencore and its products visit www.sencore.com or reach out to [email protected] or +1.605.978.4600.
