multidimensional approach to technology innovation
Amsterdam, The Netherlands _ 24 February, 2022
Xpresso Communications – an international Communications and PR firm operating out of Leiden (The Netherlands) – today celebrates receiving its latest industry accolade, in the form of the 2021/22 Corporate LiveWire Global Award for ‘Content Creation Agency of the year’.
The award, which invites over 90,000 businesses and corporate professionals, magazine contributors and subscribers to nominate companies for consideration, makes an evaluation of candidates based on factors such as quality of service, innovation, experience, sustainability and customer and employee satisfaction. Xpresso were recognised for the overall quality of service they delivered, but noted particularly for their multidimensional approach in relation to content creation and communication of complex concepts.
Representing innovative businesses and technology firms across the globe in the field of Broadcast and electronic media technologies, Xpresso maintains an international employee basis that excels in crafting creative content which is based upon maintaining a deep understanding of underpinning technologies, and places a heavy focus on making complex technological concepts accessible to decision makers and non-technicians. The main aim is to put the human dimension at the heart of every integrated strategy, fostering meaningful relationships between companies and their clients that are based as much on trust and shared values as they are on product benefit.
“The Corporate LiveWire Global Awards recognise excellence from all sectors and offers the opportunity for leading professionals and companies who have stood out for being results driven, innovative, and service focused to showcase their expertise, and highlight developments in their industry”, said Jake Powers, Editor in Chief of Corporate LiveWire.
Speaking of the win, CEO Fiorenza Mella said: “Our approach to content creation has always been based on a multidisciplinary research – finding topics and metaphors which resonate with audiences and make complex concepts intelligible. Our team is formed of natural polymaths who are open-minded to engaging with new disciplines and ideas – and it’s this that ensures our content is constantly unique and never stagnant. I believe it is these factors which have contributed to our success in the field, and recognition through the LiveWire award”.
“We’ve been fortunate to receive a number of awards recognising our contribution in innovative markets.“, added Jess McMurray, senior content strategist at Xpresso Communications, “But what is particularly nice about the Global LiveWire Award is that it also takes account of the internal perspective – using employee satisfaction as a metric for consideration. Thus, the award recognises the open, egalitarian nature of Xpresso’s operation: we truly work as a team and are all afforded the same level of respect and input, and rewarded highly for our contributions. The company has an exceptional approach to work/life balance, and by founding itself on a ‘Digital Nomad‘ lifestyle, it not only gives its employees incredible freedom to live differently, but also empowers them to think differently. This mindset provides direct benefit that we can pass on to clients in our work“.
Further information on Xpresso Communications and its services is available at https://www.xpressocommunications.com
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About Xpresso Communications
Award-winning PR & Marketing Agency for Technology Innovators.
Representing technology firms across the globe, Xpresso Communications have won awards for their provision of integrated marketing communications services for technology innovators in broadcast, ProAV, IT, AI and Media. Their original content marketing services dynamically balance both long-form and short-form approaches – including traditional PR, articles and white papers, social media, direct emails, blogs, industry leadership thought pieces, newsletters, brochures and advertising copy. Headquartered in The Netherlands but with an international reach, Xpresso’s focus has always been on communicating technology from the human perspective – focusing on conveying meaningful, tangible business benefits, and fostering connection, trust and authenticity.
