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Client and Press Testimonials

What companies and journalists say about how we collaborate and deliver PR and Marketing Strategies to achieve international visibility and facilitate the global news coverage.

Our journey with Fiorenza began many years ago when Bridge Technologies was pretty much unknown in the industry and by the international press. It was immediately clear that we could trust her broadcast knowledge and professionalism. In the past few years, Fiorenza and her fantastic team have worked with us through all the necessary steps in building our brand and our voice. They know the technology and the industry inside out and are able to craft outstandingly good content, finding creative ways to express our ideas and personality in a way that editors love.

It is because of Xpresso’s valuable guidance, content creation & distribution, social media and public relations skills that Bridge Technologies’ brand and message can be seen and heard almost everywhere today! Xpresso Communications is a great partner in strategic communications that we highly recommend to any company operating in the business of media entertainment technology.

There can be a real worry in onboarding an external agency, because you worry how much time it will take to walk them through your business and product. But because Xpresso already understand the industry, its products, technologies, challenges, competitors and strategies, then it’s more like having a meeting with a member of your own team. Getting them up to speed took no time at all.

We have known Fiorenza for many years, having crossed paths with her at industry events frequently. Xpresso’s reputation in the field is well established, and our trust in them was well placed; we couldn’t be happier with how the launch of the Proton camera has gone. They understood immediately our value-proposition and did an impressive job of communicating this to the market. We look forward to continuing our work with Xpresso to build on this launch success, and develop an integrated comms strategy which maintains and builds upon Proton’s visibility in the field

Emmanuel Charlet

CEO VPMedia Solutions

My team at VPMedia Solutions initially partnered with Xpresso Communications to update our website. After assessing our needs they helped migrate the content to a new platform, created compelling content and clear marketing messages. We were impressed by how quickly they conceived a marketing strategy and developed cogent, compelling corporate communications that achieved our objectives and helped improve our online presence. Finally they started supporting us with digital marketing. Their strategic approach in conceiving creative posts to engage with our customers and reach out to new publics, has already delivered some tangible results.

I met Xpresso at a broadcast event and was immediately impressed by their technical knowledge and clear business proposition. We had been looking for a partner to help communicate our transition from a product to a solution-based company. Following our conversation Xpresso suggested an integrated content marketing approach that would create awareness and utilize all relevant tools to support the launch of a new solution. They provided high-quality technical blogs and published all content to their online channels as well. On the basis of the successful outcome, their reliability, creativity, engagement, we are continuing our partnership by collaborating on other projects to redefine our online communications and improve outreach.

 

Sebastian Bückle

Sales & Marketing Director - Astera LED Technology

Following the recommendation of a broadcast publisher,  Astera partnered  with this international content marketing agency. Xpresso Communications team truly surprised me with their quick and professional content creation. They are true content marketing experts in the broadcast industry and their unique proposition derives from being such an eclectic team. I immediately experienced their integrated marketing communications approach that can easily switch from a Press Release about a technology launch to an advertising copy.

Their versatility, honesty and flexibility add an aimable dimension to our business relationship.

Christian Kühn

Sales & Product Marketing Dream Chip Technologies GmbH

Following the introduction of a colleague of mine who had worked in the past with Xpresso Communications, the Dream Chip team and I were happily surprised to find out how they excel in crafting and distributing high-quality content.

Thanks to their extensive knowledge of the broadcast industry and technical background, we only need to deliver key product information for the creation of Press Releases and articles. Their content distribution to targeted audiences has truly supported sales and attracted new audiences. Whenever timing is crucial we know we can rely on them.

Gerrit Bulten

CEO WebClip2Go

I have known Fiorenza since we were both working for Dynatech, an American broadcast manufacturer. Only recently did we meet at an industry event and we got to talking about my new WebClip2Go solution that is revolutionizing the way audiovisual content is produced. As an engineer I was unaware – and to a certain extent skeptical – about there being value in communications and branding in the way that Fiorenza and Jess talked so passionately about. But, after reading the content of the Xpresso website, I instantly understood how compelling well-written content is, how important it can be to communicating ideas about your brand, and how it was currently missing from our own strategy.

Following the first strategic call and the first piece of content they delivered, I concluded that I was working with the right partner. It comes as no surprise to me that  the excellent team at Xpresso have been awarded a European Business Award for their integrated marketing communications services.

Jean-Christophe Kummers

Managing Partner at NOA

We at NOA Archive have been very happy with what Xpresso have achieved even on a limited budget for many years. They are committed, they know their stuff, and they are persistent too, when it comes to meeting deadlines.

They work efficiently and save us time because they have good technical knowledge, but they also understand the importance of personal relationships in PR.

David Bourgeois

CEO, Cyan View

We were amazed at how much Xpresso managed to accomplish for us. Within a very short time, we  achieved an astonishing level of visibility among our target customers.

Not only are Xpresso very professional, they are also responsive and creative. They understand our marketplace and the technology – and, perhaps more importantly, they’ve worked hard to understand our business and our goals. We always feel that we are important to them. We would unhesitatingly recommend Xpresso.

Henry Alexander

CEO XANN4 Consulting

I appreciated the flexibility I was given by Xpresso Communications to work on a short content creation project concerning a Trade Show campaign. I had been referred to Xpresso by an industry friend and following a pleasant call we simply started working; thanks to their technical knowledge there was truly no learning curve, no complexity, no complications. They are accurate and fast and because of their long-standing reputation in the broadcast industry, we could deliver a much better and comprehensive message to our customers which resulted in a better global exposure after only three months of work.

Ricardo Q. Denise

Marketing Manager at Aski-da Taldea

I started working with Xpresso at the end of 2016 and immediately appreciated the technology background and expertise of the team. This allowed them to step straight in and start working quickly on projects without any learning curve. I was impressed with the relationships they hold with the global media. They are truly engaged with journalists and editors, which leads to pleasant meetings and good coverage.

Carlo Struzzi

Founder & CEO Video Progetti

Since our clients and business partners exist both in our home country of Italy but also in a number of international markets, it makes sense to collaborate with a team who have Italian roots but an international reach. We develop systems architecture for clients by taking the best of individual developers and manufacturers, and integrating it into a single system that meets all of the needs of a client, in a way that they can trust will work. We selected  Xpresso Communications with the same principle of achieving excellence by using their exceptional  marketing communication skills, technical knowledge and trust to support everything we do.

Stefano De Pra

President and CEO - RCH Group

The Xpresso team is truly multi-lingual and it counts international professionals in several areas like marketing, global branding, technical writing, content localization, PR and media relations.

After having provided an integrated communications plan Xpresso Communications successfully executed the strategy from copywriting through translation up to online distribution. Both the RCH Group and a few of its companies (like Data4) have gained a significant visibility in the global retail market. Finally, they are committed, creative, solution minded and very nice people to work with!

Annabella Nassetti

Founder of A Living Concept & Senior Interior Designer

All of our partnerships are based on trust and on the collective feeling of pushing creative boundaries. That’s what we were looking for when selecting an international communications partner. Xpresso Communications’ team stands out for their open mindedness, international reputation and their polymathic content creation.

Walter Harrewijn

Managing Director Avonic

We chose Xpresso  Communications because they took the time to understand our business and our objectives, and created a complete marketing communications program that is helping us achieve our international goals. So far, we have found them knowledgeable, professional and responsive.  The blogs and case studies they write greatly support our sales activities and generate an increasing traffic online.

Thanks to the Xpresso team Avonic has become a known and trusted name in the PRO AV market and has helped grow our market share.

Peter Englesson

CEO of Vintage Cloud

It was clear from our first meeting that Fiorenza and her team were communications professionals specialized in our industry. Fiorenza is a very honest person, someone we knew we could rely on to help us grow our business. In a few short months, the Xpresso team has become a trustworthy and dependable partner providing an integrated communications package which includes re-designing and writing for our website and blog, PR, marketing and social media. On top of this, they are great fun to work with. Anything we share with them often ends up being a story worth writing.

Alessandro Messineo

CEO & Co-Founder Wallin SRL

Wallin Srl. is a relatively new start-up active in the digital signage industry. As with many young companies, having the financial resources to undertake key marketing and PR efforts can be challenging at times. Xpresso Communications were extremely adaptable in meeting our needs and our budget.

Fiorenza and her team provided highly valuable professional help and guidance at all levels – website content creation, writing and distributing several press releases; as well as media relations in the lead up to ISE 2017. The combination of technical and industry knowledge, along with the most friendly and helpful team, makes Xpresso Communications a valuable PR partner.

Daniel Jonsson

CEO Production Minds

XPresso’s quick turnaround and value for money were exactly what we needed. They handled the whole content marketing process by interviewing the end user, drafting the press release and getting it approved before distributing it to the international broadcast press and on social media.

Tony Orme

Media Tech problem solver

It is always a pleasure working with Fiorenza and XPresso Communications. They understand implicitly the series of relationships between media outlet, PR and client — but especially the stories editors need and when they need them.

I look forward to working with XPresso Communications in the editorial space in the future.

Marguerite Clark

Cofounder, RedTech Pro

Fiorenza and I first worked together as colleagues at a U.S-based PR agency. We have both since changed positions but we have continued to work together over the years.

Fiorenza and her team at XPresso Communications facilitate my role as cofounder and editorial director of RedTech Tribe, by quickly — and efficiently — providing me with appropriate editorial content from their clients when required. Fiorenza, who is proactive and always ready to step in, is also very knowledgeable about technology and full of great ideas. XPresso Communications is smart, direct and effective.

Eiji Yoshikawa

Chief Editor of TV Technology Japan

Just like it’s rare to come across someone very special although we meet many hundreds of people in our everyday life, Fiorenza is special. Whatever we do, we need to be a very good human being first. Otherwise, even when we do a perfect job, something should be missing.

In other words, let’s say when the job is 92% fine and is not perfect, the humanity is certainly there which is far more important because our job is to make the world a better place.Out of my over 30 years of working in the global community, Fiorenza is the shining flower.

Yasmin Hashmi

Former Managing Editor, HiddenWires

I have found Fiorenza to be professional, hard-working, quick on the uptake and reliable.

She is very approachable, and her experience in the industry gives her a clear advantage. Working with her is a real pleasure.

Michael Zhitomirskiy

Chief editor of the Mediavision Magazine

Working with Xpresso communications is not just a job but a joy as well.

They are very professional from one hand and acting like old friends from another one. The information they provide is always fresh, targeted and quite exclusive.

Vijaya Cherian

Editorial Director, CPI Media Group

It’s a joy to work with Fiorenza. When dealing with Fiorenza and XPresso, one is assured that editorial requests will be met and the information provided will be up to the mark. Her press interviews are always well planned and well organized.

Peter F. Garland

CEO The Future TV Limited

I have worked with Fiorenza and Xpresso Communications for some time. I have always found Fiorenza and her team to be most efficient and professional They always provide for their clients a comprehensive brand awareness package that receives an international coverage.

Their complete knowledge of complex technology is astounding. Press releases are always clear, and written in a concise way that makes even the most technical writers very envious Xpresso team is a joy to work with.

Antonio Castillo

CEO, Panorama Audiovisual

Fiorenza Mella is an extraordinary professional in the world of communication. Impeccable and faultless in her dealings with the journalists, she is always more than willing to enhance on a piece of information or attain that impossible photo.

Furthermore, in that pertaining to the organisation of events and press conferences, she is always on top of every single little detail, providing the journalists, with whom she enjoys a magnificent personal relationship, with all the material they could ever require in the most dynamic and efficient of ways.

Andrea Rivetta

Marketing Consultant ProRadioTV and
previous Editor-in-chief of Broadcast & Production

During the past years Fiorenza has been a valuable support in order to manage the communication relationships between our platform and many leading companies of our industry. A professional PR manager always very helpful for us and, as not marginally aspect, also a good friend.