Who We Are

Our team of media professionals (including technical & marketing writers, web & graphic designers, marketing and communications strategists) effectively contribute to the international success of our many clients.

As a trusted expert in the electronic media and technology-driven industries, Xpresso continuously develops engaging PR, Marketing, and Social Media content―relied on by clients and the Media―to increase sales, market share, and competitive advantage in an increasingly aggressive global marketplace.


The mulit-lingual and multi-skilled  Xpresso Communications team include:


Fiorenza Mella, Founder and CEO (Espresso and art lover)

Did you know that Fiorenza was the first female sales engineer in Italy?

Communications strategist, Marketing and international PR specialist with multilingual skills and intercultural competences. A natural networker with passion for technologies and social media. A linguist who loves researching about multilingual interaction and digital marketing. A visionary business partner. Art, photography, and music lover.

Based in the Netherlands, and with over twenty years’ marketing and communications experience in broadcast, telecom, satellite and related technologies, Fiorenza is the creative mind of several successful PR and marketing campaigns for the launch and growth of several businesses as well as the strategic voice of numerous social media accounts.

She is a fluent speaker of English, French, Italian, Spanish, and Dutch.

Fiorenza’s international career includes spells running production and post-production companies, and senior sales and marketing roles with manufacturers of broadcast equipment. In 2006 she joined an American PR agency as Vice President of Business Development, handling a range of accounts from start-ups to major manufacturers in the media, entertainment and technology industry.

Fiorenza (fiorenza@xpressocommunications.com) has an M.A. with Summa Cum Laude in English/Applied Linguistics, as well as a B.A. in languages and communications.

Denise Kennedy, VP Marketing Communications (Espresso and book lover)

Did you know that Denise was brought into this industry to decode technical engineering language into simple every day language?

Marketing professional with 15 years’ experience in international marketing communications and event management roles. She has worked primarily in the media technology and hospitality industries, implementing and managing successful multi-national strategic communications and thought leadership campaigns. Denise has also collaborated with a number of early stage start-ups, helping define and develop a marketing and communications strategy and kick-start their marketing efforts.

Denise has experience with both online and offline communications strategies, and across all disciplines, from advertising, marketing, content creation and distribution, social media, internal communications, media relations and investor relations.

Before joining Xpresso Communications, Denise held senior marketing communications  positions with several broadcast media software and hardware technology providers, including nine years with ADB (Advanced Digital Broadcast).

Denise (denise@xpressocommunications.com) holds a Bachelor’s Degree in Business Studies and over the years has undertaken many courses including media relations, creative writing, journalism and digital marketing. She is fluent in English and French.

Jess McMurray, Content Manager (Espresso and travel lover)

Did you know that Jess speaks a somewhat odd (and largely useless) mix of Italian, Swedish and Slovak – her grammar is good but her accent is atrocious!

After graduating in Law from Oxford University a decade ago, Jess has been working as a freelancer writer as she has traveled across Europe; living in Slovakia, Montenegro and Italy.

Specializing mostly in academic research papers, Jess has written widely on business, management and marketing issues and thus stays abreast of the developing technologies, trends and techniques that are emerging at the forefront of the industry.

Her ability to quickly synthesise new information, critically analyse its implications for stakeholders, and present the information in a compelling and persuasive manner to a wide variety of readers makes her an important addition to the Xpresso team.

Isabella Massardo, Multilingual Content Manager (Espresso and
books lover)

Did you know that Isabella never thought she’d end up becoming a technology terminologist?

Isabella has worked in the translation industry since 1988, as a translator, trainer and writer.

She writes regularly about multilingual content management and translation with a particular focus on technology and innovation.

She is an international public speaker and trainer on terminology and other aspects related to localisation.

Her copywriting and editing experience include content marketing for global organisations.

Isabella is an ECQA-certified Terminology Manager.

She lives between Rome and Amsterdam and is a fluent speaker of English, Dutch, Italian, French and Russian.

Isabella holds an MA in Russian Language and Literature.

Tom Richards, senior writer (beer and nature lover)

With over 30 years experience, Tom Richards writes compelling content for Fortune 500 companies and smaller businesses, motivating advocacy and action among specific target audiences.

Tom has worked on time and to budget across geographic markets in Europe, the United States, and the Pacific Rim, and within a wide range of industries including Technology and cloud-computing, Finance & Banking, Media / Telecoms, FMCG and many others. His deliverables including case studies, white papers, digitized brochures, and web content are used by clients to generate leads, increase competitive advantage, and maximize sales and bottom line results.

Tom holds an MBA from UCLA in marketing and finance, an MA in New Product Adoption from Dublin City University and a BA from Illinois Wesleyan University. A dual Irish /
US national, Tom is also a number one bestselling novelist and screenwriter and was a Guest Lecturer in screenwriting at National University Ireland for four years. He
lives on the picturesque Beara Peninsula in West Cork Ireland, and uses a wide range of online tools to keep connected with clients across the globe.


Jonathan Tombes, U.S. Affiliate (Espresso and nature lover)

Expert business and tech writer. A tireless researcher and savvy marketer, Jonathan is conversant is numerous technologies and has written for and about companies in a
wide range of industries.

For a decade, he edited Communications Technology. Since leaving CT in 2010, he has written white papers, articles and other content for dozens of companies in his role as
principal of JT Consulting, LLC. He also spent 18 months directing content marketing at a software engineering firm.

In his earlier life, he worked at a leading Washington DC-based think-tank, where he helped publish more than 200 articles and five books, produce a major international
conference and manage a high-level delegation to East Asia.

Jonathan (jonathan@xpressocommunications.com) has an M.A. in Government and B.A. in Classics. He reads Latin and Greek, speaks French and writes in many tech dialects.
When unplugged, he likes to walk with his Welsh Springer Spaniel in the Virginia countryside.




  • Alessandro Messineo CEO & Co-Founder Wallin srl

    Xpresso Communications were extremely adaptable in meeting our needs and our budget.
  • Jean-Christophe Kummers Managing Partner at NOA Audio Solutions

    The Xpresso team work efficiently and save us time because they have good technical knowledge, but they also understand the importance of personal relationships in PR.
  • David Bourgeois CEO of CyanView

    Their complete knowledge of complex technology is astounding. Press releases are always clear, and written in a concise way that makes even the most technical writers very envious.
  • Marguerite Clark Editor in Chief, Radio World International

    XPresso Communications is smart, direct and effective.
  • Peter Englesson CEO, Vintage Cloud

    In a few short months, the Xpresso team has become a trustworthy and dependable partner providing an integrated communications package which includes re-designing and writing for our website and blog, PR, marketing and social media.
  • Michael Zhitomirskiy Chief editor of the Mediavision Magazine

    Working with Xpresso communications is not just a job but a joy as well
  • Simen K. Frostad Chairman of Bridge Technologies

    Xpresso Communications is a great partner in strategic communications that we highly recommend to any company operating in the business of media entertainment technology
  • Eiji Yoshikawa Chief Editor of TV Technology Japan

    Just like it’s rare to come across someone very special although we meet many hundreds of people in our everyday life, Fiorenza is special.
  • Jordi Capdevila Espitia Marketing Director, VSN

    We immediately appreciated the technology background and expertise of the Xpresso team
  • Ian McMurray Freelance Technology Journalist

    XPresso is exactly the kind of agency journalists want to work with.