Looking for content that ages like wine rather than milk?
Like a good bottle of wine, well-written content has body From wine to words With Xpresso being the brainchild of a passionate Italian, good food and good wine are never far from our minds. Attending a recent talk on the issue of
How We Craft Quantum Content
The concept of Enteglement in Communications A connected future Do you believe in fate? And do you believe our fates are entwined with the fates of others? Whether you’re a believer in determinism or believe that our destiny is freely shaped within each
Do Digital Sheep Dream of Greener Pastures?
Do Digital Sheep Dream of Greener Pastures? Do you remember the days when the internet felt big? BLOG Some of us in the Xpresso team are of that transitional age where we are neither really a digital native nor a digital immigrant; we
Integrated Marketing Communications are the Linchpin to Business Growth
Xpresso Communications celebrate eight years of strategies creating attention Blog Happy Birthday to us, Happy Birthday to us, Happy Birthday Dear Xpresso, Happy Birthday to us! This month, Xpresso has turned eight! Will you celebrate with us? Of course, our founder and leader
How Blogs Express Brand More Effectively Than Editorial Content
How Blogs Express Brand More Effectively Than Editorial Content This month, we’re keeping it really straightforward. We’re breaking down the idea of a blog, the benefits it can bring, and how to integrate blogs into your communications strategy. What is a
What role might AI play in PR in the future?
Can computers really be creative? Xpresso is back from IBC and after a period of post-show recovery (much needed) we’re fired up about the fantastic technologies that were presented over the course of the five days. In between a hectic schedule