Zen And The Art Of Content Maintenance

How do you define high-quality content? Quality is, of course, a relative term. What you may love may be something I hate. But overall, in marketing, we tend to think of quality in the context of asking if it created the intended result. In other words, we measure the efficacy of content as we would…

Big data is driving AI across media

Author Adrian Pennington Published 17 Jan 2017 Access from devices to cloud AI APIs is the game changer providing highly powerful and scalable real-time capabilities for processing data. Adrian Pennington reports. The concept of ‘machines thinking like humans’, has moved beyond theory thanks to the increase in – and increase in access to – massive amounts…

6 Disruptive Trends In Technology For 2017

The tech revolution, as commonplace as it may seem nowadays, continues to barrel forward, and 2017 will see some of the most innovative and evolutionary disruptions we have seen thus far. There will be more connection, more automation, and more significant impact in business and investment than ever before, and the revolution has just begun.…

Gudny Aspaas Returns with a New Album

Today our blog covers music. A Norwegian friend of ours, Gudny Aspaas, is going to launch her new album. Gudny has an enchanting voice that makes you fly. She is an eclectic artist and an inspiring woman.   Oslo, Norway _ 6 January, 2017   Norwegian rock legend Gudny Aspaas is to launch her new album…

Why Social Media Matters

While designated positions such as “Community Manager” or “Social Media Coordinator” do exist and have become important roles in many companies, it can sometimes seem like all of today’s professionals are expected to be social media experts, able to take over management of a company’s social media profile at any time if needed. For those…