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XPresso Communications | International Public Relations and Marketing Agency for Broadcast, Connected TV, and Satellite Markets
It provides Public Relations, Marketing, Content Creation, and Media Relations Services to Companies in the Broadcast, Connected TV, and Satellite Markets.
XPresso Communications | International Public Relations and Marketing Agency for  Broadcast, Connected TV, and Satellite Markets
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  • Home
  • About
    • Who We Are
  • What We Do
    • What We Deliver
  • Clients
    • Testimonials
  • Xpresso Channel
    • Blog
  • Contact Us

Study: Online TV creates more linear TV viewers

BlogBy FiorenzaMellaDecember 15, 2015

Findings from “Conquering Content”, an annual study from Hub on TV discovery, illustrate the importance for TV providers to offer a deep library of content, organised in a way that’s easy to use.

 

http://linkis.com/advanced-television.com/7p0xl

 

Good morning with a Dutch cappuccino!

BlogBy FiorenzaMellaDecember 10, 2015

Good morning, Goedemorgen, Bonjour, Buenos dias, Buongiorno, Guten Morgen!

I love this cup!

Social Media for Engineers: Tool or Toy?

BlogBy FiorenzaMellaDecember 9, 2015
Use of social media in the broadcasting profession is not limited to programmers, promotions people and interns. Technical managers find that these 21st century tools can play an important role in their jobs and careers.
http://www.radioworld.com/article/social-media-for-engineers-tool-or-toy/277622#sthash.uHKDhAbd.dpuf

This technology is 100 times faster than Wi-Fi

BlogBy FiorenzaMellaDecember 9, 2015

A new technology, known as Li-Fi, could one day offer internet speeds one hundred times faster than the Wi-Fi we use today.

 

http://linkis.com/agenda.weforum.org/2/YngJp

 

Why the Most Talented People Copy

BlogBy FiorenzaMellaDecember 9, 2015

We worship originality, but actually, copying is an innate human skill — one we need for survival. We copy to learn, to understand, and to gain social status by mimicking others.

http://linkis.com/blog.hubspot.com/age/L535N

Four Marketing Megatrends in 2016

BlogBy FiorenzaMellaDecember 8, 2015
By 2019, we may spend the majority of our time each day with a headset strapped to our head, much in the manner that we spend most of our day in front of a glowing screen of some sort today.
http://www.businessesgrow.com/2015/11/30/marketing-megatrends/#sthash.ditAAzdK.dpuf

Marketers Need To Shift From Crafting Messages To Creating Experiences

BlogBy FiorenzaMellaDecember 8, 2015

We need to shift our mental models from that of crafting messages to creating experiences. Instead of carnival barkers, we must begin to think like concierges, helping and assisting customers as we collect data in real time.

 

http://linkis.com/www.digitaltonto.com/nYT5r

Freedom and Creativity

BlogBy FiorenzaMellaDecember 8, 2015

“The sea does not like to be restrained. ” ― Rick Riordan

Photo by Ana Bittencourt

Truth not only sets us free but also restores hope and builds trust

BlogBy FiorenzaMellaDecember 7, 2015

A year that ended in conflict We will all have been affected by a series of tragic events in different countries this year. And we ask ourselves in IPRA: what is our response? The answer must be to return to what we do best: communication and the communication of the truth. Good communication, crafted in…

Companies Target Journalists With Ads on Facebook

BlogBy FiorenzaMellaDecember 2, 2015

Targeting ads to people who work in media can be done in a variety of ways, the most simple of which is using the features now baked into the ad platforms of many social networks..

http://www.wsj.com/articles/companies-target-journalists-with-ads-on-facebook-1447664403

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