Marketers Need To Shift From Crafting Messages To Creating Experiences

Dec 08 2015

We need to shift our mental models from that of crafting messages to creating experiences. Instead of carnival barkers, we must begin…

Freedom and Creativity

Dec 08 2015

“The sea does not like to be restrained. ” ― Rick Riordan Photo by Ana Bittencourt

Truth not only sets us free but also restores hope and builds trust

Dec 07 2015

A year that ended in conflict We will all have been affected by a series of tragic events in different countries this…

Companies Target Journalists With Ads on Facebook

Dec 02 2015

Targeting ads to people who work in media can be done in a variety of ways, the most simple of which is…

How to build a compelling social media marketing plan

Dec 02 2015

Designing a social media marketing strategy for clients is no cakewalk.

16-year-old inventor launches new smartphone lens

Dec 02 2015

Toby Liew, a 16-year-old A-level student from Gillingham, Kent, has created a macro lens that fits on most available smartphone models, which…

Art and drinks

Dec 01 2015

Let’s have a drink with Makoto Kobayashi

7 ways to ensure your press release won’t get covered

Dec 01 2015

Like the art of writing itself, writing an effective press release is a craft that must be learned and honed. Some get…

7 steps to creating trustworthy, shareable content

Dec 01 2015

Creating good content is like walking a tightrope. You have to balance high-quality information with content that’s interesting and will inspire people…

3 Reasons Why PR Is at the Heart of Marketing Collaborations

Nov 30 2015

The lines between marketing disciplines have blurred and there is no longer reason to label a great idea as PR, advertising or…