The main advantage of content is that, when done effectively, people see it as an exchange of value rather than an interruption. It offers the resources and expertise of an enterprise to customers and partners in a way that holds their attention and builds an ongoing relationship. We desperately need to shift our emphasis from…
I think that marketing execs are going to realize a rather obvious point this year: You can’t just tell a career marketer to “do content” and expect to compete in a Hunger Games-esque media arena. That’s not a knock against marketers; it’s just that writing, editing, videography, and content strategy are specialized skills. Asking a marketer to…
Why the Move to IP Is So Hard.
New broadcast and production technology will rely on COTS components.
Image: tech pinions.
By Gary Olson, GHO Group
The common wisdom is that young adults opt for lower-cost over-the-top (OTT) video services now, but as they start careers and grow families they’ll move to traditional pay TV subscriptions. The common wisdom, says L.E.K Consulting, is wrong.
Attendees at the 2016 NAB exhibition and conference will represent all sectors of the broadcast industry including digital media, film, entertainment, telecom, post-production, academia, houses of worship, advertising, military, government, retail, security, sports, live events, online video, IT and virtual and augmented reality – set to converge in Las Vegas for six days to define…
Juniper’s research demonstrates how the continued lack of a strong use case for smartwatches means that, Apple Watch aside, the market thus far has been driven by lower priced devices with more basic functionality.
Facebook has announced the launch of Facebook Sports Stadium, its first shot at trying to provide the kind of real-time sports experience that is dominated by Twitter and ESPN.