Why No One Is Reading Your Marketing Content

The main advantage of content is that, when done effectively, people see it as an exchange of value rather than an interruption. It offers the resources and expertise of an enterprise to customers and partners in a way that holds their attention and builds an ongoing relationship. We desperately need to shift our emphasis from…

5 Big Ways Content Marketing Will Change in 2016

I think that marketing execs are going to realize a rather obvious point this year: You can’t just tell a career marketer to “do content” and expect to compete in a Hunger Games-esque media arena. That’s not a knock against marketers; it’s just that writing, editing, videography, and content strategy are specialized skills. Asking a marketer to…

NAB 2016 Reveals New Opportunities in Media and Broadcast

Attendees at the 2016 NAB exhibition and conference will represent all sectors of the broadcast industry including digital media, film, entertainment, telecom, post-production, academia, houses of worship, advertising, military, government, retail, security, sports, live events, online video, IT and virtual and augmented reality – set to converge in Las Vegas for six days to define…