4 traits of great Public Relations pros

The table stakes for a good PR practitioner are pretty standard: deep media relationships are a plus; experience working in a newsroom is helpful; strong writing skills are mandatory; managing and developing a solid team is a must; event management is good; social media savvy is a requirement. Good PR personnel need to have each…

The Advanced Guide to Building a Lead Generation Campaign for Your Agency

Only 7% of clients find their next agency after that company has reached out to them. Most clients are selecting their next advertising partner based on referrals and their own research. They are looking for and vetting potential agency partners, using their increasing power as a digitally informed buyer to make smart decisions.     http://blog.hubspot.com/agency/lead-generation-campaign-agency?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=26535212…