3 solutions to social media brand problems

Brand managers can forget what social media is truly about and begin to shout at their potential audience, assuming people will happily participate with their content and ultimately buy their products. When they start marketing their brands online and see no results after a month, they give up and claim that social media doesn’t work.…

Quote of the day by Elie Wiesel

  Holocaust survivor and Nobel Laureate Elie Wiesel speaks of the importance of the “otherness of the other:” “We are not alone in this world. God alone is alone. Human beings are not. We are here to be together with others, and I insist on the others — which means, in some places, in some groups,…

Quote of the Day about Radio

“In certain places where you need to work with certain demographic groups, whether that’s women or Latinos, radio forms a great level of targeting, that you might see employed in some of these races that maybe wouldn’t have occurred otherwise. Radio may afford a form of advertising that can be targeted specifically to certain media…

There are now nearly 5 PR pros for every reporter

  The American Society of News Editors found that the number of U.S. newspapers staffers has dropped 40 percent in just eight years, from 55,000 journalists in 2007 to 32,900 in 2015. Because newspapers are typically the starting point for original coverage that gets picked up by other media outlets, the drop in newspaper reporters…

The importance of nonverbals

Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” — standing in a posture of confidence, even when we don’t feel confident — can affect testosterone and cortisol levels in the brain, and might even have an impact on our…

A Celebration of Trust and Success

The year 2016 marks a significant milestone for Xpresso Communications, which was first set up in 2012 by Fiorenza Mella. The company has kept on growing thanks to industry professionals focussed on championing best practice, innovation and excellence in technology communications. But first, whether you are a regular reader of our posts, an existing or…

6 fast ways to boost your PR prowess

How do you eat an elephant? One bite at a time.

PR Boost

We who build startups—not pachyderms—know that the keys to success are persistence and consistency. Yet, too many owners become frustrated because their businesses aren’t winning the press and social media mentions they deserve.

 

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