PR essentials for global campaigns

Localize expectations. Reporting must be unified, but it also must reflect challenges specific to each country, such as the number of reporters and outlets and prevalence of a pay-for-play culture. For example, it might be easier to set up in-person briefings or get reporters to attend an event in the U.K. than in the U.S.…

4 ways PR pros can use virtual reality

Virtual Reality is featured in headlines every day. VR terms are part of communicators’ lexicon. We always hear about hardware sales and software updates. There’s also a big need for immersive content. Whether it is in VR, augmented reality, mixed reality or 360-degree video, PR pros have a chance to take their industry to new…

These are the top 10 emerging technologies of 2016

A diverse range of breakthrough technologies, including batteries capable of providing power to whole villages, “socially aware” artificial intelligence and new generation solar panels, could soon be playing a role in tackling the world’s most pressing challenges, according to a list published today by the World Economic Forum. “Technology has a critical role to play…

What can we learn from children’s writing?

Every one of the 40 million words from the story-writing competition has been collated and analysed by lexicographers at the Oxford University Press, in order to monitor and track children’s language. Read more: http://www.bbc.com/news/magazine-22714629     Among the top five two-noun words for kids were “time machine”, “space ship”, and “tree house”. By the time…