Business is entropy. You are gravity.

Steve McKee Business is entropy. You are gravity. “If it wasn’t for me this place would fall apart.” Admit it. You’ve said that, or something very close to it. Sounds pretty arrogant. But it’s also true–more true than you may realize. There’s a reason that, over the course of an average decade, more than half…

Producing PR Content with Drones

When #drones support content creation! It started as a challenge and it finished with endless opportunities… Our main task was to create content about technologies being deployed in a mountainous, beautiful but often inaccessible country: Norway. It was evident that the imagery used would be a key success factor of our story. Following a brainstorming session with…