Marketing Content

How to position your company in the new year

Is your technology unique? Are you looking to develop a unique business proposition? Are you looking to position yourself as a ground-breaking solution?   Companies in tech industries as well as in any B2B industry, need to lead with personality […]

Thanks for being a present to us

Happy Season’s Greetings   When friends become presents, it’s like receiving the most precious gift imaginable. They bring warmth, joy, and a unique kind of connection that goes beyond material offerings. The best part about friends as presents is that […]

Looking for content that ages like wine rather than milk?

Like a good bottle of wine, well-written content has body From wine to words  With Xpresso being the brainchild of a passionate Italian, good food and good wine are never far from our minds. Attending a recent talk on the […]

Case Studies_Content Marketing Strategies

How does Xpresso Communications help its clients expand their businesses worldwide through tailored, original content creation and marketing strategies? It all starts with a winning communications strategy! 🚀 We’ve collaborated with top tech-focused companies to revolutionize their presence in the […]

Is Generative AI part of your Communication Strategies?

Leveraging its strengths whilst avoiding its pitfalls   The need to go beyond general When you think about human/computer collaborations, what springs to mind? A positive – if cheesy – Michael and K.I.T.T in Knight Rider? A more ominous Bowman […]

How to communicate about the Cloud

  Get your head out of the Clouds Everything is so black and white these days. Binary. And with it, a tendency to push to the extreme outer edges of any given debate. Right or wrong, with nothing in between. […]

Brand Differentiation vs Product Differentiation

  Communicate who you are first, and the rest will follow There are 171,146 words in the English language. Why aren’t we using them? In this month’s blog we tackle the issue of how to communicate what you offer in […]

Inspirational Women in Telecommmunications

How is the future looking like for women in Telecommunications in 10 years’ time? Fiorenza Mella, Maria Tyrrell and Dr Gillian Kendrik talked to Broadband Journal about their achievements, how they got started in this sector and what motivates them […]

ANGACOM Where Technology Inspires Our Content

When B2B brands, especially in individual technology markets, do have the capacity for relationship building, encounters with each other tend to be meaningful and in-depth.   We focus on building relationships both with and for our clients.   We look forward to […]

The Media Production and Technology 2023

How do we extend the life of your Content Creation? We need to go back to the time when two of us were working in broadcast production and post. A passion that still inspires our daily writing.   Whenever we […]

Xpresso Communications Enjoyed Collaboration at NABShow 2023

The 2023 NABShow was the celebration of collaboration with clients, journalists, publishers, innovators, friends, organisers, and more… Collaboration is a mindset – one that recognizes that the process needs to be geared towards mutual benefit and enhancement, adding value at […]

Centenary Celebration of Broadcast Technology at NAB2023

Meet Technology Content Marketing Experts at the NABShow We love technology, write about technology and enjoy any time we can meet industry peers at events where all novelties are unveiled. The centenary celebration of NAB Show 2023 will provide a […]

ChatGPT vs Human:Quantitative vs Qualitative Writing

Is your brand voice unique?   Part 2/2 An identifiable and unique brand voice is crucial In marketing and business The first part of this blog ended with an important statement: in marketing and business, brand voice is crucial. A […]

Why content creators shouldn’t cry over AI… yet

Human-like content according to ChatGPT   Part 1/2   “Art is an accident and machines produce logic. Machines do not know how to produce an accident”.  Marc du Pontavice Ceo of animation studio Xilam    “Attention without feeling is only […]

Top Five Successful Marketing Companies to Watch in 2023

A World-class Agency Specializing in broadcast and Technology-driven Markets CIOTIMES interviewed Fiorenza Mella   As a specialist in B2B communications marketing for technology-centred markets, Fiorenza Mella, Founder, and CEO, of Xpresso Communications, aims at creating intelligible communications by making detail-heavy […]

When is original content needed in technology?

AI-generated content would not help you describe a technology solution that is new, unique in its being the sum of several outstanding and innovative functionalities. It needs interaction with experts, engineers, developers, users, technology communication experts before finding a meaningful […]

Xpresso Communications Awarded Most Trusted International Tech Digital Media Agency

          Content creation that develops brand loyalty       Leiden, The Netherlands _ 8 December, 2022 Xpresso Communications – an international Content Marketing firm operating out of Leiden (NL) – is proud to announce that […]

Communication is more than mere marketing

Content Creation: a new frontier   ‘Content Creator’ doesn’t have to be a dirty word The way we consume content, the type of content we consume, and the people who are responsible for creating that content have undergone a revolution […]

Content Supporting Connection at Trade Shows

  Let’s meet at IBCShow 2022 Well-crafted content serves the purpose of forming the basis of connection. But it’s just one piece of the puzzle. Content is still going to be fundamentally hampered by two particular qualities: its digital nature, […]

How to develop brand loyalty through content

Content and Connection  If you’ve ever seen the popular US version of ‘The Office’, you may well be familiar with the character of Robert California – an applicant for manager position so charismatic that he convinced the CEO to hand […]

Xpresso Communications Awarded Most Innovative Marketing Communications Agency

  for its valuable contribution to the Benelux Region in 2022 Press Release Leiden, The Netherlands _ 8 August, 2022 Xpresso Communications – an international Marketing Communications agency operating out of Leiden (The Netherlands) – today celebrates receiving its latest […]

How do you perceive collaboration?

Connect to become Connected How do you perceive collaboration? For us, collaboration is a mindset – one that recognizes that the process needs to be geared towards mutual benefit and enhancement, adding value at every stage and aiming for the […]

Content to increase eyeballs

Content Strategies to increase eyeballs We won’t say “content is king” but we would rather explain how content strategies are fundamental in building visibility while keeping engaged with your audience. Is your company relying on experienced content creators?    

Xpresso Communications Celebrates 10 Years in Marketing Communications for Innovators

Celebrating our Tenth Birthday in Marketing Communications for Innovators We look back at what’s changed within the broadcast industry. And what hasn’t changed about the way Xpresso does business.   When mindsets evolve, so does technology That technology in the […]

Factors affecting the Communications Strategies of firms offering Edge-based solutions

  An Xpresso Communications Technology Deep-Dive Working within the field of technology broadly, one of the greatest challenges that faces us at Xpresso Communications is staying abreast of emerging market trends across a range of sub-sectors. It requires not just […]

Why long-form content plays a key role in evergreen B2B Marketing Communications

Why long-form content plays a key role in evergreen B2B Marketing Communications   Written word vs video? All hail the King Perhaps one of the greatest truisms banded around in the field of marketing and communications is the idea that […]

Xpresso Communications Awarded Content Creation Agency of the Year

      for its multidimensional approach to complex and innovative concepts     Leiden, The Netherlands _ 24 February, 2022   Xpresso Communications – an international Communications and PR firm operating out of Leiden (The Netherlands) – today celebrates […]

How We Craft Quantum Content

The concept of Enteglement in Communications     A connected future Do you believe in fate? And do you believe our fates are entwined with the fates of others? Whether you’re a believer in determinism or believe that our destiny […]

Creativity Is A Beacon That Drives Us All Forward

Creativity Is A Beacon That Drives Us All Forward   As we look back across the year that has just passed, one thing that strikes is the way that creativity has shone throughout, and continues to be a beacon that […]

Xpresso Communications Awarded Most Innovative Content Creation Agency

          When focus on innovation inspires content strategies    Press Release Leiden, The Netherlands _ 1st October, 2021   Xpresso Communications – an international Communications and PR firm operating out of Leiden (NL) – is proud […]

Why ‘open-minded’ isn’t just another business buzz word

Why ‘open-minded’ isn’t just another business buzz word Have you ever heard the saying (generally attributed to Einstein): “Make sure your mind isn’t so open that your brain falls out?” On the other end of the spectrum, you’ve got Frank […]

The importance of authenticity in marketing

and its core importance to effective communication The fake world of authenticity The term ‘authentic’ is a term that is bandied about in marketing all the time, particularly in B2C markets, though increasingly in B2B markets too. We talk about […]

The balancing act of communications on Clubhouse

  Join Clubhouse and listen If you have your ear to the ground, there’s a good chance you’ve heard of the new social media contender: Clubhouse. Borrowing from all of the big players and adding something new, Clubhouse is an […]

Do B2B Technology Companies Need Brand Love?

Do B2B Technology Companies Need Brand Love? Should they want it, and how can they get it? Within marketing, the holy grail of practice has always been the ability to secure ‘love’ for a brand. Of course, the idea of […]

Trees and Technology: Not as Nutty as You’d Think

Trees and Technology: Not as Nutty as You’d Think   A picture paints a thousand words… unless it’s yet another picture of blue triangles One of the greatest challenges we have as content creators is trying to encourage our clients […]

Why Good Recruitment is Far More Than Just a Job Advert

How to recruit more women in the field of broadcast engineering   The issue of how to attract women to the STEM industries is complex, and actually, a little controversial. Different people have different views about what ‘equality’ and ‘equity’ […]

Do Digital Sheep Dream of Greener Pastures?

Do Digital Sheep Dream of Greener Pastures?   Do you remember the days when the internet felt big?   BLOG Some of us in the Xpresso team are of that transitional age where we are neither really a digital native […]

EU Business Interviews Fiorenza Mella About Reaching New Decision Makers

Reaching New Decision Makers   Based in The Netherlands, Xpresso Communications benefits form having an experienced and knowledgeable expert leading the way. Recently, we caught up with Fiorenza Mella to find out more about the firm’s philosophy, and how the […]

The beating heart of technology is… a beating heart

Why Marketing Communications Can’t Ignore the Personality of Your Business?     Blog Innovation in technology is rarer than you’d think What is the mark of ‘good’ technology? Technology that endures, inspires and enriches? It can be easy to instantly […]

How to keep the Monkey Brain at bay in business

How to keep the Monkey Brain at bay in business  Stop Monkeying around, there’s work to be done BLOG Monkey business Monkeys get a hard time of it in psychological literature. ‘Monkey brain’ is used to refer to a great […]

What’s your favourite aroma in Communications?

  The history of the coffee break Coffee is in our name. Not only is it there to represent the Italian roots of our founder Fiorenza Mella, but it communicates key elements of the service we offer; it talks of […]

Xpresso Communications Awarded Best International Content Creation Specialists

  Content strategies avoiding entropy in communications   Press Release Leiden, The Netherlands _ 16 October 2020  Xpresso Communications – an international marketing communications and PR company headquartered in Leiden, The Netherlands – is proud to announce that it has […]

Meet PR and Marketing Nomads Across the Globe

Meet PR and Marketing Nomads Across the Globe   The idea of remote working has grown in prevalence over the past decade. But working from home can mean different things – and for those who have been forced into this […]

Integrated Marketing Communications are the Linchpin to Business Growth

Xpresso Communications celebrate eight years of strategies creating attention Blog Happy Birthday to us, Happy Birthday to us, Happy Birthday Dear Xpresso, Happy Birthday to us! This month, Xpresso has turned eight! Will you celebrate with us? Of course, our […]

How Do you Assess Value, in Life and in Business?

How do you assess value, in life and in business? Xpresso Blog Concepts of value are a funny thing. What one person sees as holding value, another may find worthless. As a society we put value on some things because […]

Communication is What Matters

Don’t be silent! Keep Communicating.   A short message to our community in these unprecedented times. Please avoid being silent and keep on interacting and reaching out to your community and new audiences. We are all responsible for keeping business […]

Communications Activities are the Fingers you Need to Keep Things Working

Communications Activities are the Fingers you Need to Keep Things Working This article is definitely not using ‘coronavirus’ as clickbait for your attention… In this month’s Xpresso blog, we discuss the communications aspects that are associated with the COVID-19 outbreak, […]

How Blogs Express Brand More Effectively Than Editorial Content

How Blogs Express Brand More Effectively Than Editorial Content This month, we’re keeping it really straightforward. We’re breaking down the idea of a blog, the benefits it can bring, and how to integrate blogs into your communications strategy.   What […]

Technical Knowledge or Technological Mindset?

The Beating Pulse of Technology in Communications   Blog by Jess McMurray and Fiorenza Mella   What matters more in technological fields: technical knowledge or a technological mindset? At Xpresso Communications, we position ourselves as integrated PR and Marketing communications […]

The Psychology Behind Business Recognition

In business, external validation isn’t just… valid – it’s essential     Concepts of internal and external validation In psychological literature, there is a great deal written about ‘external validation’ and the role it plays in driving our successes and […]

Xpresso Communications Awarded Best International Full-Service Marketing Communications Company

Fusion of the human and technology side constitutes key point of differentiation   Press Release Leiden, The Netherlands _ 2nd September 2019   Xpresso Communications – an international communications and PR company headquartered in Leiden, the Netherlands – is proud […]

Are you Making a Changeover to External Communications?

Outsourcing your PR & Marketing Communications   Imagine the following client call: Client: “Hi there, I was wondering if you could help me, there seems to be a bit of a problem with my order?” Customer Service: “Certainly sir, what’s […]

Is Technology Neutral?

Is Technology Neutral? The nature of expertise   Blog In June, we sent our content creator and account manager Jess McMurray to ‘The Future of Television Production’; a seminar event being held at Dock 10 in Media City, Manchester – […]

How Much it Means to Share Something of Meaning

How Much it Means to Share Something of Meaning Our BridgEvent experience Technology evolves at a mile a minute. Psychology and physiology are a little slower. So what does that mean for the way that people and technology intersect? We […]

How Remote Working Maintains a Far More Global Reach

Digital Nomads in PR & Content Marketing by Jess McMurray I think it’s fair to say that most of us in the technology industry genuinely enjoy our jobs. The fast pace of technological change, the dynamism of industry players, the […]

Serendipity at Trade Shows

How much room is there for luck on the path to success?   We all know the major accomplishment stories of the tech world, and the adjectives that tend to be associated with them; focus, drive, vision, planning, strategy, control. […]

How many NABs have you been to now?

NAB may change, but I’m still here! NAB rolls around yet again, and this year it seems I’ve heard the same question more than ever: ‘So, how many NABs have you been to now?’ Honestly, I’m not sure of the […]

The technology market is the market most ripe for ‘Marketing Revolution’

It takes time to gain visibility and trust. It takes time to build reputation.     Earlier this year, marketing guru Mark Schaefer published his latest book: ‘Marketing Rebellion’: The most human company wins’. The premise was simple – the […]

What role might AI play in PR in the future?

Can computers really be creative?   Xpresso is back from IBC and after a period of post-show recovery (much needed) we’re fired up about the fantastic technologies that were presented over the course of the five days. In between a […]

How Well Don’t You Know Your Market?

Mind the gap You may have heard of the Dunning-Kruger curve. If you haven’t, then you’ve perhaps heard Donald Rumsfeld’s somewhat mystifying attempt to express a similar sentiment:  There are known knowns. There are things we know that we know. […]

What Marketing Strategy Are You Going to Cook up Next?

 A little food for thought  It’s a heavy night in the kitchen, orders are piling up faster than the dishes in the sink.  ‘Chef, I need one rice. And I need some stock, some onion, a bit of garlic, a […]