Technology has always been about choice

Technology has always been about choice: Fire allowed us to choose to live in colder climates. Electric lighting offered us the choice to read at night. Drugs give us the freedom to choose stressful, self-destructive lifestyles. And digital technology gives us the ability to do more than one thing at the same time — or…

PR is not marketing or advertising.

PR is not marketing or advertising. Marketing and advertising promote a service, product or brand for the purpose of selling it. PR is about building serious credibility and trust by sharing information, knowledge and insight in order to raise awareness about an organisation or a subject. Marketing and advertising are Las Vegas showbiz. PR is…

A Warm Press Testimonial

"Just like it's rare to come across someone very special although we meet many hundreds of people in our everyday life, Fiorenza is special. Whatever we do, we need to be a very good human being first. Otherwise, even when we do a perfect job, something should be missing. In other words, let's say when…

A new term for “broadcast”?

"For the modern day variation on the broadcast theme… I mean, take your pick (or invent your own), just insert ‘industry’ after each: broadcast media; media and entertainment; media content; content media; media and broadcast technology; electronic media; electric content media; entertaining contextual electricity; the industry formerly known as the broadcast industry… and on we…