Targeting ads to people who work in media can be done in a variety of ways, the most simple of which is using the features now baked into the ad platforms of many social networks..
Toby Liew, a 16-year-old A-level student from Gillingham, Kent, has created a macro lens that fits on most available smartphone models, which he hopes will become the next consumer technology “it” gadget.
Let’s have a drink with Makoto Kobayashi
Like the art of writing itself, writing an effective press release is a craft that must be learned and honed. Some get it right. Others don’t.
Creating good content is like walking a tightrope. You have to balance high-quality information with content that’s interesting and will inspire people to share.
What are the challenges in ensuring that viewers receive the same high quality content on OTT, VoD platforms, as they do on traditional linear TV platforms?
Q&A about Broadcast Solutions for Tablets and Other Devices 1) Increasingly, there is a growing trend where viewers are now watching live broadcast content on their connected mobile devices. In your opinion, what are the challenges in ensuring that viewers receive the same high quality content on OTT, VoD platforms, as they do on traditional…
The lines between marketing disciplines have blurred and there is no longer reason to label a great idea as PR, advertising or social