What do you think will be single biggest trend in digital media and technology in 2016?

This year we have also seen a continued strong growth in mobile use, shown clearly by Mary Meeker’s annual mobile trends round-up from earlier in the year. So, unsuprisingly, the use of mobile marketing will continue to be one of key trends to follow in 2016.

http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-trends-2016/?mc_cid=57cf67f478&mc_eid=b50c45d2bb

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CABSAT 2016 to focus on ‘transformed’ MENA market

Leading the CABSAT 2016 agenda are the rise of time-shifted, or ‘binge’ viewing, on video on demand (VoD) platforms, and the mass regional adoption of internet-driven content delivery platforms including Internet Protocol Television (IPTV), TV delivered over broadband, and OTT methods – content streamed directly to handheld devices, game consoles and smart TVs connected to broadband.…

Quote about the growing use of IP

But with the widespread and growing use of IP in the media industry, other parts of the chain are no longer a natural environment for broadcast kit – and neither for dedicated hardware appliances.This poses a potential monitoring problem for media organisations in that ‘horses for courses’ may be a good idea in principle, but…