NOA to Deliver Latest Research on Archiving Preservation and Efficiency Issues at JTS 2016

Vienna, Austria 22nd  February 2016 NOA’s Christophe Kummer and Nadja Wallaszkovits will deliver two papers at JTS 2016 in Singapore, outlining the results and recommendations of recent research on acetate media refreshment, and discussing methods for securing transcription integrity in large scale digitisation projects.   Nadja Wallaszkovits, who as well as conducting research in NOA’s…

Why No One Is Reading Your Marketing Content

The main advantage of content is that, when done effectively, people see it as an exchange of value rather than an interruption. It offers the resources and expertise of an enterprise to customers and partners in a way that holds their attention and builds an ongoing relationship. We desperately need to shift our emphasis from…

5 Big Ways Content Marketing Will Change in 2016

I think that marketing execs are going to realize a rather obvious point this year: You can’t just tell a career marketer to “do content” and expect to compete in a Hunger Games-esque media arena. That’s not a knock against marketers; it’s just that writing, editing, videography, and content strategy are specialized skills. Asking a marketer to…