PR essentials for global campaigns

Localize expectations. Reporting must be unified, but it also must reflect challenges specific to each country, such as the number of reporters and outlets and prevalence of a pay-for-play culture. For example, it might be easier to set up in-person briefings or get reporters to attend an event in the U.K. than in the U.S.…

4 ways PR pros can use virtual reality

Virtual Reality is featured in headlines every day. VR terms are part of communicators’ lexicon. We always hear about hardware sales and software updates. There’s also a big need for immersive content. Whether it is in VR, augmented reality, mixed reality or 360-degree video, PR pros have a chance to take their industry to new…

NOA to Launch VideoPlayer for jobDB™ at IBC 2016

Vienna, AUSTRIA — 25 July 2016 At IBC 2016 (Amsterdam, 8-13 September), NOA is introducing NOA VideoPlayer for jobDB™, the company’s system that allows users to set up workflows for the ingest, reshaping, and analysis of media for archiving, re-transcoding, or other complex processes. NOA VideoPlayer is a comprehensive tool designed to respond to the specific…

These are the top 10 emerging technologies of 2016

A diverse range of breakthrough technologies, including batteries capable of providing power to whole villages, “socially aware” artificial intelligence and new generation solar panels, could soon be playing a role in tackling the world’s most pressing challenges, according to a list published today by the World Economic Forum. “Technology has a critical role to play…