10 IT terms for PR pros to know

Understanding the language of our co-workers in the IT department is half the battle for PR and marketing pros.   I’ve been in enough meetings with marketing, PR and IT professionals to see the pattern. Those on the marketing or PR side make a request. Those on the IT side respond using terms no one…

DVB-T/T2: monitoring the situation

    With DVB-T2 having been trialled, adopted or deployed in over 150 countries around the world, there seems little doubt that it’s likely to become pervasive. That’s no surprise, as its benefits and advantages are demonstrably compelling. Getting to where we are, however, hasn’t been easy in the face of political resistance and financial…

Public relations versus publicity: What sets PR apart

Public relations and publicity are often used interchangeably. It’s an error worth correcting. Although PR and publicity are related, they are not the same thing. Here’s Merriam-Webster’s definition of publicity: · Something that attracts the attention of the public. · Attention that is given to someone or something by newspapers, magazines, television news programs, etc.…

PR is More than Media Relations

For too many people, including most in the news media, PR is synonymous with media relations. I think we’d be better off dropping the term public relations/PR entirely and calling our field “strategic communications.” But I’ve been saying that for years. No luck so far.

Mark Tosczak
sunny-leiden-green-bridge